Amazon now lets you order Uber Eats in its app
Amazon has added Uber Eats ordering to its website and Shopping app in the US, with $0 delivery fees for Prime members on orders of $25 or more, according to Engadget.
The facts
- Amazon now supports Uber Eats orders on Amazon.com and in the Amazon Shopping app in the US, according to Engadget.
- Prime members get $0 delivery fees on Uber Eats orders of $25 or more placed through Amazon, plus offers Amazon says are exclusive to its platform.
- No separate Uber account is needed, and nearly 10,000 US cities and towns are covered.
- Amazon says the perk could save Prime users as much as $175 a year, though the real figure depends on how often they order.
Case notes · Danny's take
Why it matters
Amazon is not building a delivery fleet here. It is renting one. The app you already open for shopping becomes the place you order dinner too. Uber gets a huge new front door, and Amazon gets one more reason for you to stay in Prime. The fight is shifting from who delivers to who owns the habit.
For builders
Distribution is the product. A delivery or logistics startup can now reach customers through someone else's app, which is a route to scale and also a risk of becoming a supplier. If you build marketplaces, ask what happens when a bigger platform puts your service behind its own login.
Not financial advice. Do your own investigation.
This story was summarised with AI from Engadget's reporting and checked against our editorial policy. Danny's take reflects his views. Disclaimer.
Danny Walter
Founder of Moon Republic, Volt Terminal and Moon Republic Academy. Author of The Market Is a Crime Scene and After the Applause.