Apple says 100,000 apps now run on the iPhone Duo
Two weeks after the foldable went on sale, Apple says over 100,000 App Store apps are built for it, though some still have problems, according to The Verge.
The facts
- Apple's iPhone Duo has been on sale for two weeks, and Apple says the App Store has well over 100,000 apps built for the foldable, according to The Verge.
- Susan Prescott, Apple's VP of Worldwide Developer Relations, said thousands of optimised apps are being added each day.
- Some optimised apps still have issues: at launch, users said Instagram looked messy despite carrying Apple's "Made for iPhone Duo" label.
- Instagram chief Adam Mosseri called the Duo a "bit of a tricky form factor", according to the report.
Case notes · Danny's take
Why it matters
A big app count is the kind of number a platform owner wants you to see. It says apps exist. It doesn't say they work well. Instagram carried the official label and still looked messy at launch, so the badge is not the same as a good experience. A new screen shape only succeeds if the apps people use daily actually fit it.
For builders
Apple is pushing developers to optimise quickly, and the early gap between a label and a polished layout is where you can stand out. If you ship an app, test it on a foldable layout properly rather than just resizing. Users will judge you on the awkward moments.
Not financial advice. Do your own investigation.
This story was summarised with AI from The Verge's reporting and checked against our editorial policy. Danny's take reflects his views. Disclaimer.
Danny Walter
Founder of Moon Republic, Volt Terminal and Moon Republic Academy. Author of The Market Is a Crime Scene and After the Applause.