Apple will make dating and AI romance apps 18+
Apple is changing App Store age ratings so dating apps and romantic AI companions get a minimum rating of 18, according to The Verge.
The facts
- Apple announced new App Store content descriptors on Monday, according to The Verge. Developers must declare whether their apps let users share real-world location or include dating, relationship or sexual behaviour features.
- Apps with dating and relationship features, including those with virtual companions, will get a minimum age rating of 18.
- Apps with location sharing may see their minimum age rating affected in some regions, depending on local regulations.
- The new questions arrive in the App Store Connect age rating questionnaire on November 16th. All apps must complete the declarations by January 12th, 2027.
Case notes · Danny's take
Why it matters
Most dating apps already ask for adults only. The gap was the newer category: AI chatbots built for romance and virtual girlfriend or boyfriend apps. Apple is now putting them in the same bracket as dating apps, and that matters because the App Store is the gatekeeper for most phones. The Verge reports the move is meant to keep minors away from these apps and the mental health risks they can carry. For developers, age rating is no longer a box you tick once and forget.
For builders
If your app has any romantic, dating or companion feature, expect an 18+ rating and a smaller teenage audience. Check your App Store Connect answers before January 12th, 2027, because the declarations are mandatory. If you run location sharing, check how local rules in your markets could change your rating.
Not financial advice. Do your own investigation.
This story was summarised with AI from The Verge's reporting and checked against our editorial policy. Danny's take reflects his views. Disclaimer.
Danny Walter
Founder of Moon Republic, Volt Terminal and Moon Republic Academy. Author of The Market Is a Crime Scene and After the Applause.