How to repost on Instagram and undo it if you slip
Instagram's repost button lets you share public posts and reels to followers, with credit to the creator. Engadget explains how to use it and how to undo it.
The facts
- According to Engadget, the repost icon (two curved arrows) sits after the like and comment icons. It shares a public post or reel with your followers and keeps a link to the original creator.
- Reposts appear in followers' feeds and in the Friends tab within Reels. They also collect in their own tab on your profile and, unlike Stories, do not expire after 24 hours.
- You can only repost content if the original creator allows it. To allow it on your own account, go to Sharing and reuse in the profile menu and switch on Reposts on posts and reels.
- To undo a repost, tap the button again, long-press the post and choose Delete repost, or go to Your activity > Reposts and bulk-select what to remove.
Case notes · Danny's take
Why it matters
Reposting is Instagram's answer to the screenshot-and-Story habit. That habit strips credit and the link back to the source, and a repost keeps both. It also shows how much of your profile is now a public record of what you amplify. Think before you tap.
For builders
If you're a creator or run a brand account, check the Reposts toggle in Sharing and reuse. It decides whether others can spread your work and whether credit stays attached. If you build social tools, note that Instagram now treats resharing as a tracked, reversible action, not a copy.
Not financial advice. Do your own investigation.
This story was summarised with AI from Engadget's reporting and checked against our editorial policy. Danny's take reflects his views. Disclaimer.
Danny Walter
Founder of Moon Republic, Volt Terminal and Moon Republic Academy. Author of The Market Is a Crime Scene and After the Applause.